Fans will like a new team book not if it has a name they recognize, but if it has characters they recognize. As a result, there are a lot more fans of particular comic-book characters than there are fans of particular comic-book teams or titles. Other superhero teams have a Heroes Unlimited setup, where there are tons of characters and no two issues will have the same group. Characters join and leave so often that any given superhero team is often unrecognizable within a year. Superhero teams in comic books constantly change. Lore Sjöberg, The Book of Ratings, "Marvel Supervillains (Part I)"Ĭertain popular characters within a fictional universe (and sometimes in real life) get used in gratuitous and/or inappropriate ways purely to enhance marketing.
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